How to Increase Your Twitter Followers

While working for Study My Way, I’ve tried to find ways to increase their Twitter following. They provide a University course search and useful information about studying and University life. Naturally, their target audience is University students.

I’ve found a great way to increase your Twitter following so you can get retweeted, followed and favourited every day!

What do you have to do?

Instead of simply posting Tweets each day, you need to have a conversation with your audience. Basically, you have to find them!

How do you do it?

To do that, you have to consider what they might be tweeting about that relates to your business. In my case, I found that students use the hashtag #study #procrastination and #motivation a lot. I also found people tweeting about their future career paths, such as, ‘I can’t wait to be a #nurse‘.

I search for those tags and reply to the people saying, ‘You can do it!’ or ‘Here this might help you’ (and send them to an article on our website). Naturally, people get excited when a company talks to them! They retweet you and favourite your responses.

Then the followers start pouring in after that.

Let me know in the comments what company you’re helping and I can see if I can recommend some search terms.

How do you increase your Twitter following?

Advertisements

The Mistake I made with Facebook Ads

3

Last week I talked about a horrible Facebook ad journey I took. This week I’m going to share how I actually made a mistake with Facebook ads. It’s not as easy as it looks!

For the past week or so I’ve been trying to create Facebook ads for a lady I work with (see picture above – that’s her!). It was a long learning curve and very new to me. I want to share with you what I learned and how to not make the same mistake I did!

Michelle has released a free 7 day fitness and diet challenge and I’m helping her promote it. We started using Facebook ads and I wrote the ad copy and audience targeting while she created the beautiful images.

Once you create an ad, Facebook has to approve it first. I’d made two ads but one of them kept being declined. I read and read through the Facebook Ad Guidelines but I couldn’t figure out what was wrong! We had no vulgar content, no mention of alcohol and we weren’t being rude. What was wrong? A bit further down I’ll show you the first 2 sentences of the ad I made.

I emailed Facebook and they sent a very nice reply. Read it below:

Thanks for writing in. I’m here to help.

Your ad wasn’t approved because it doesn’t follow our language policies. We’ve found that people dislike ads that directly address them or their personal characteristics (ex: age, gender, race).

Ads should not single out individuals or degrade people. We don’t accept language like “Are you fat?”, “Wanna join me?” and the like. Instead, text must present realistic and accurate information in a neutral or positive way and should not have any direct attribution to people.

Please make the necessary edits and recreate your posts. If it’s an ad created from the create flow, you can edit it in your ads manager.

My ad started like this:

“Can’t lose those last 2 pounds? Has the scale stopped moving? You need my FREE 7 day–” (etc.)

Aha, so I figured out what was wrong! You’re not allowed to mention any personal attributes to people. I thought this made it more difficult because for dieting and weight loss you want to evoke an EMOTIONAL response in people. But hey, it’s Facebook’s rules! I’ve changed the ad and hopefully it gets approved. I’ll let you know how it goes 🙂

Have you ever tried using Facebook ads? How did it go?

Do you have any experience writing ad copy?

Have any suggestions for me of books I could read about writing ad copy?

Man, I wish University taught us this!

If you want more information about Facebook Ads, check out this blog here!

How NOT to Sell on Facebook (Rant Post!)

This morning I came across a Facebook ad that said ‘How to create a 60 second blog content plan’ with a sign up button. Obviously I signed up, I want that! Who wouldn’t want to know? When I got to the sign up page and added my email address it said ‘watch this video before reading your 60 second blog content plan’ so I did.

(c) WowTowel

It was an 8 minute long video trying to sell to me how to write amazing blogs. Yeah it seemed useful and ‘was only $7’ but all I could think was ‘I got no value from this video.’ I say give value THEN ask for business in the blogosphere.

I wasted 8 minutes of my time and didn’t learn anything. I just learn that this marketer supposedly has knowledge in blogging and wants to sell me his stuff.

I go check my email to get my 60 second content plan, but no, it’s not there. First thing I receive is a ‘thank you for subscribing’ and how I’m going to be emailed all his content bi-weekly. 15-20 minutes later I finally receive the 60 second blog plan. It’s a great plan I have to say, but his execution process from Facebook to the landing page to my email was so shaky.

I felt more annoyed than satisfied.

The thing that annoyed me the most was the video. Why should I pay $7 when I haven’t been given any value yet? Hundreds of marketing companies give FREE valuable content daily through their blogs. If you want to know a really great resource for digital marketing content and tips I recommend Social Media Examiner.

So the first time I stumble upon your page you try and TAKE value from me? Seems unfair because nowadays you need to give people free content FIRST so they trust you.

(c) CoSchedule

As you can see from the image above first you must build your network. You do this by communicating with others, sharing blog content, commenting on other blogs. Also you should find out about your potential audience. You can do this using Facebook formulas and I talk about Facebook formulas here.

Next you prove you’re an expert. This is done by giving away stuff for FREE! Create a series, give away some tips – show you know what you’re talking about.

People need to know why you’re different from the competition, make it clear to yourself and others.

Lastly create doorway content. I think what they mean is to create little snippets of content that links to other content in a series so your followers can’t stop clicking on your links!

What can we take away from this?

1. Don’t sell to a follower on the landing page if you’re giving them free content! Let them sign up and get their free goodies and then later down the track once they trust you, they may become a customer. You look money hungry otherwise.

2. Don’t give too many call to actions. Humans can only process so much information, if you give us too many CTAs we’re going to exit out because we don’t have that much time in the day! Make it easy for us 🙂

3. Don’t have the free content come AFTER the first email. What’s best is the free content and the ‘thank you for subscribing’ is in the SAME email. I didn’t sign up to subscribe to your content, I know that’s a by-product of getting something for free, but don’t make it obvious. I’m here for what I signed up for – the content plan.

Have you ever come across an annoying sign up process for a blog or free content? Has a brand ever tried hard-selling to you in inappropriate places?

Facebook’s New Messenger for Business

How many times a day do you open the Facebook messenger app? Personally, probably 20-30 times. It’s so much cheaper than texting to use the internet to text people through Facebook messenger. Anyone else do this?

Messenger is now second in the ranks below Whatsapp for the most popular messenger app as of March 2015. 600 million users use the app! I’m sure a lot of businesses would love to take advantage of that. Up until now, businesses were in the shadows with regards to this app, but now Zuckerberg is giving more freedom for business.

What will Facebook Messenger for business include?

Website to Messenger Accessibility

When a customer views your website, they can sign up to receive messenger updates from your business. They can also send you messages to form personalized connections.

Send them Business Messages Related to their Purchases

Messenger

(c) Facebook

Businesses will be able to send order confirmations and map updates showing where their purchase is in the mailing process. They can also send delivery messages when orders have arrived! How useful!

Offer Support

messenger 2

(c) Facebook

I hate calling up businesses with support issues. Absolutely hate it! Also long emails can be annoying to navigate. But now businesses will be able to help customers at every step in the process. Accidentally order the wrong book from Amazon? Well they can change your order straight away if you shoot them a message!

How does this change lives for companies? Well it gives us a lot more work to do! Support teams may have to be available 24/7 for customers, which means hiring more people. Might help in Australia to offer more jobs though 😉

How does this help digital marketers? They can send timely offers through messenger and keep their brand top of mind.

Send Notifications

If customers have accepted a connection with your business on messenger you can send them notifications straight to their phone by sending them a chat message. They may be having a coffee with their friend, see a notification on their phone, look down and see a message from ‘ASOS’ stating that their order has arrived.

Guess what? That’s a new conversation opening for the friends at the cafe! Your brand can be brought to mind right when it’s needed – when friends are gathered and can talk about you. I think this is such a useful way to blend offline and online lives for businesses wanting to connect with customers.

How will this change digital marketers lives? Will it be useful or a waste of time and money?

Have a look at these new apps that can now connect with messenger!

1 Quick Tip to Create Eye-Catching Pins on Pinterest

Pinterest is a social media platform for sharing images and organising them into categories. It’s sort of like the those teenage Dolly posters you used to have plastered all over your room. The pictures of Jensen Ackles from Supernatural or maybe even Robert Pattinson from Twilight (please no!). Except without having the images randomly all over your room, they would be under categories of ‘hot guys’, ‘quotes’ or ‘friends’. You can do all this on Pinterest but that’s for your personal account. You do not post those images on a business Pinterest account. Don’t do it! (or else…)

Currently in Australia there aren’t too many people using Pinterest. There are only around 350,000 unique users down under. See more stats here. However if (like me) your target audience is in America, aged 35-54, then have I got a golden nugget of a social media platform for you!

What’s the Best Type of Image for Pinterest?

I’ve done the research for you from a Pinterest academy called Pinfinity so never fear, I know what I’m talking about this time. Don’t always listen to me.

The best type of images to use on Pinterest are long, skinny ones. See below.

Long skinny images

See how much the image on the right that I highlighted stands out? I won’t get into the details but if you want to know why long skinny images get the most eye balls and clicks, click here.

How to Create LONG, SKINNY Images using Picmonkey.com

Picmonkey is FREE and so easy to use for creating images for Pinterest. I highly recommend it!

I’ll show you step by step how to create an image for Pinterest using some images for Michelle Rose Fit (the business I’m a social media manager for).

1. After you click here to go to their website, click on the Collage icon at the top. See below!

Collage

2. A pop up of your documents will appear. You need to select some images to use.

2. Click the button on the left side of your screen with the collage icon. And then click ‘ducks in a row’ – I chose the one with three images side by side.

ducks in row

3. Next click the rotating arrow to make the image long and skinny!

arrow

4. Click and drag the images you want to use in your picture. In my case I decided to only use 2 images so I clicked the ‘x’ button to get rid of a square.

drag

5. Position your cursor on any edge of your image to drag and stretch the picture.

move

6. Click edit to add text. Note: Once you go to the edit stage, you cannot go back and change your image! So annoying, I know.

edit

7. Click add text (wow so simple!) Then double click on the textbox that appears to type in your text. Click and highlight the text to change colour. And use the edges to drag and move the size around. If you want to move the text around, simply click off the text box then hover and click on the text to drag around.

add text

My finished product!

new years blog

Will you use Picmonkey now? What other Pinterest tips do you have? I’d like to know how to make that amazing infographic in the first image I posted. Any tips for me?

Are you using Facebook Formulas? You Better Be!

I’m going to share with you some amazing formulas to use on Facebook and try right now. Let me know what you find after you’ve read through the steps of using Facebook formulas. 🙂 By the way, this practical tip is called Facebook Graph Search.

After working through Amy Porterfield’s Facebook academy, I’ve learned many useful and practical tips for managing a company’s Facebook page. It’s crazy how much you can learn online without a degree.

I’ve implemented some of the tips and I’m already seeing massive engagement changes on the company page I work for – which is Michelle Rose Fit. Feel free to give a sneaky like and I’ll love you forever ;P.

So Facebook formulas… what are they? You use them in the search bar on Facebook to find out about your fans and what other pages they like. Can you see the millions of opportunities just popping into your head? Probably not, so keep reading:

Here’s some business opportunities to finding out what your fans also like on Facebook:

  • You’ll find each individual person who likes your page or others. You can look at their public bio, learn about them and who they are, what other pages they’re liking and you can get specifics on gender and age too!
  • You’ll find out their interests so you can target specific posts to increase engagement – create memes, personal posts or videos. You can find what movies, music, games they like and more.
  • You’ll find out your competition. Now it’s a given how that will help you right? You can follow your competition, find out what they post, what gets people most engaged, what products they’re selling etc.

So what are the formulas you say? Just tell me already!

The Formulas

I want you to open another tab and open up Facebook. Of course, knowing you, you already have one open.

Go to the ‘Home’ page and click on the ‘Search Facebook’ bar at the top.

search bar

All you have to do is type in these formulas and click enter: (don’t include page names in brackets)

Learn about your fans

  • Fans of (your page name) – here a list will pop up of all the fans who like this page. You can type this in for ANY company and get detailed information. If you’re not getting all the information, click ‘See more’ or click the ‘People’ tab at the top.
  • People who like (page name) and (your page name)
  • Pages liked by males fans of (your page name)
  • Pages liked by female fans of (your page name)
  • Pages liked by people over the age of 45 who like (your page name)
  • Pages liked by women over the age of 25 and who like (page name)

Learn about your fan’s interests

  • Pages liked by runners who like (your page name) – change the word runners into any other interests you can think of (e.g swimmers, marketers, shoppers)
  • Favorite interests of people who like (your page name)
  • Favorite interests of men who live in Australia and who like (page name)
  • Groups of people who like (your page name)
  • Places in City, Country visited by people who like (page name) (e.g Melbourne, Australia)
  • Movies liked by people who like (page name)
  • Games played by people who like (page name)
  • Favorite music of people who like (page name)

Learn about your competition

  • Pages liked by people who like (page name)
  • Pages liked by people who like (page name) and (your page name)

Want to know more? Check out this article on Facebook Graph Search.

Let’s Try It!

I tried ‘Favorite interests of men who live in Australia and who like Apple’ and drinking and hugging came up. HOW HILARIOUS! And true perhaps?

men who like apple

I typed in ‘pages liked by shoppers who like Myer’QV Melbourne and Luna Park Sydney came up. See right there, Myer could know a potential interest of their fans? They like Luna Park! They could hold events or discounts for Luna Park.

shoppers

I also tried ‘Pages liked by women over the age of 25 and who like Myer’ and see what came up below:

25 and myer

Lastly, I tried ‘Places in Melbourne, Australia visited by people who like Myer’ and Crown Melbourne and Federation Square were the results. People who like Myer seem to be in the city a lot don’t they?

australia visited

Now it’s your turn. Let me know what you found out about your favourites pages? What other pages do they like? What are their interests? 

Social Video Marketing (see my assignment video!)

I’m so excited to share my assignment video with you guys. It took 5 hours of videoing with my friend Alexia (see her blog here) and we enjoyed every minute of it. Then I spent around 10-15 hours of putting the video and music together. Sounds like way too many hours, but trust me editing videos takes a LONG TIME. How long did it take for your assignment?

1432835_70723908

Freeimages

I used the free Movie Maker program because I can’t afford any other video editing program. Do you now any free ones I can download? It was heaps of fun coming up with the story line, shooting, re-shooting and trying a new concept to see what worked best. It happened to be a perfectly sunny day as well. What luck we had!

I recommend to all future marketers that you should learn some basic video editing. I taught myself from when I was in year eight just playing around with videos. I just find it so fascinating to see how you actually move and act through a video. Everyone else but you normally sees that.

So what is social video marketing? It’s a type of IMC used to create social hype around a video by encouraging shares, comments, communication, likes and even response videos. It differs from viral marketing which main aim is for views view views!

1327383_64930133

Freeimages

The psychology behind sharing a video you love is the arousal or emotion it initiates. You get a personal reaction from the video so are more likely to want to share the video with others to form a sort of community. Some highly aroused emotions are fear, anger and amusement – so creating these types of emotional videos may encourage more shares. What emotion did my video elicit at the start?

If you want to practice some social video marketing, here’s some ideas to start:

1. Create a How To video – How to bake lactose free cookies, how to train your dog to sit… etc.

2. Gaming video – record your voice while playing a game

3. Video event – while at an event, video it and edit it into some footage later.

4. Interview – interview your friends about something

5. Parody – create a music parody

What’s some more vlogging ideas? Link me to your marketing assignment videos too! Also what did you think of our video?