Let’s say in the future you’re sitting at the desk of your new social media marketing job with a company’s Facebook page starring back at you and the text cursor blinking on and off. What are you supposed to do?
If you read my blog, you’ll realize if you practice marketing yourself on your personal Facebook profile with friends and family, you can apply similar knowledge to a Facebook company’s page. As the old saying goes, practice makes perfect.
Let’s jump in the deep end and start with the first tip to get those like-clicks pumping.
1. Ask For People’s Advice to Encourage Comments
Most people like to help others. If you’re thinking ‘no I don’t’ then you’re a cruel human being.
If you ask questions on Facebook, you’re bound to get responses. Example posts:
“Hey guys, my imessage suddenly stopped working on my iPhone. Does anyone know how to fix this? I need to text people… NOW!”
“What websites do you use to watch tv shows for free online? I need a website to catch up on The Vampire Diaries!”
“HELP! Does anyone know where Where’s Wally went??”
Okay you get the point…
Ask questions! Be interactive and welcome advice. My turn – what have you asked your Facebook friends advice for? Did you get a lot of responses?
A study found that questions starting with ‘Should’ or ‘Would’ had more comments than those starting with ‘How’ and ‘Why’. This is probably because the former question starters require ‘yes/no’ answers and the latter require a bit more thought and writing. Clearly, we’re all lazy and it’s not just me.
2. Post Photos
This is an obvious one. But statistically, a post with a photo gets 39% more interaction than a post without a photo. You will receive a whopping 53% more likes and 104% more comments with a photo.
Don’t just post photos though, you should include text as well to increase comprehension. Photos help with recognition and memory but text improves understanding. By including both photos and text, your friends are more likely to remember your post and understand it.
3. When Posting a Link to an Article…
Don’t just CTRL C + CTRL V the link and bam – post it. You need to write a short sentence about what the article is about or your opinion on the article. From personal experience, I will scroll pass your link if you don’t write something because I’m lazy. I’m sure you are too.
4. Write Short Posts
Track Social found that the shorter the Facebook post, the more engagement from others. As you can see from the graph of their study of 100 well known brands, a post of 0-70 characters received the most attention with likes/comments in the 4,500 mark.
There is a steady decline of engagement until the post reaches 141-231+ characters. Any more increase in characters won’t decrease or increase the engagement level.
So don’t write as much as I have and write short Facebook posts. Have you noticed this from your Facebook newsfeed?
5. Share Funny Stories
People love reading stories. If a creepy man behind the cash register was hitting on you, make a funny post about it. Or if your best friend won’t stop falling in rabbit holes while trekking through the forest (aka, my sister), then feel free to publicly ridicule them (in a nice way of course).
If you don’t have any stories, post a meme or post about something funny you read about online. This ties into posting articles and including text.
People want to be entertained, so be their entertainment of the day.
The End – But Wait, There’s More!
I want you all to go to your Facebook newsfeed and look at the first 5 posts from your friends (not pages). Who out of your friends gets more likes and comments and why? Did they post a photo? Did they have a short post? Was it a selfie of a female friend? Did your mate post a funny story from his day? Whatever it was, let me know in the comments.
For me this is what I found:
“That moment when…” post – 4 likes
A boy posted a funny photo of himself – 17 likes, 13 comments
A girl posted a photo with little description – 0 likes
A girl posted a status update on her job acceptance – 17 likes, 2 comments
A boy posted an emotional status – 4 comments
As you can see, the funny photo and the story-like status update received the most attention. My mini study is too small though so what about your feed? What did you see? Let me know what else you do to get more likes on your posts.