5 Ways to Get More Likes and Comments on Your Personal Facebook’s Posts

Facebook-likeYou may be wondering why (as a future digital marketer) you need to be popular on your personal Facebook profile. Well it’s not about popularity, it’s about practice.

Let’s say in the future you’re sitting at the desk of your new social media marketing job with a company’s Facebook page starring back at you and the text cursor blinking on and off. What are you supposed to do?

If you read my blog, you’ll realize if you practice marketing yourself on your personal Facebook profile with friends and family, you can apply similar knowledge to a Facebook company’s page. As the old saying goes, practice makes perfect.

Let’s jump in the deep end and start with the first tip to get those like-clicks pumping.

1. Ask For People’s Advice to Encourage Comments

Most people like to help others. If you’re thinking ‘no I don’t’ then you’re a cruel human being.

If you ask questions on Facebook, you’re bound to get responses. Example posts:

“Hey guys, my imessage suddenly stopped working on my iPhone. Does anyone know how to fix this? I need to text people… NOW!”

“What websites do you use to watch tv shows for free online? I need a website to catch up on The Vampire Diaries!”

“HELP! Does anyone know where Where’s Wally went??”

more-engaging-Facebook-page-questions-2

(c) HubSpot

Okay you get the point…

Ask questions! Be interactive and welcome advice. My turn – what have you asked your Facebook friends advice for? Did you get a lot of responses?

A study found that questions starting with ‘Should’ or ‘Would’ had more comments than those starting with ‘How’ and ‘Why’. This is probably because the former question starters require ‘yes/no’ answers and the latter require a bit more thought and writing. Clearly, we’re all lazy and it’s not just me.

2. Post Photos

facebook-engagement-metrics-hubspot-resized-600

(c) Hubspot

This is an obvious one. But statistically, a post with a photo gets 39% more interaction than a post without a photo. You will receive a whopping 53% more likes and 104% more comments with a photo.

Don’t just post photos though, you should include text as well to increase comprehension. Photos help with recognition and memory but text improves understanding. By including both photos and text, your friends are more likely to remember your post and understand it.

3. When Posting a Link to an Article…

Don’t just CTRL C + CTRL V the link and bam – post it. You need to write a short sentence about what the article is about or your opinion on the article. From personal experience, I will scroll pass your link if you don’t write something because I’m lazy. I’m sure you are too.

4. Write Short Posts

more-engaging-Facebook-page-track-social-short-posts

(c) Track Social

Track Social found that the shorter the Facebook post, the more engagement from others. As you can see from the graph of their study of 100 well known brands, a post of 0-70 characters received the most attention with likes/comments in the 4,500 mark.

There is a steady decline of engagement until the post reaches 141-231+ characters. Any more increase in characters won’t decrease or increase the engagement level.

So don’t write as much as I have and write short Facebook posts. Have you noticed this from your Facebook newsfeed?

5. Share Funny Stories

People love reading stories. If a creepy man behind the cash register was hitting on you, make a funny post about it. Or if your best friend won’t stop falling in rabbit holes while trekking through the forest (aka, my sister), then feel free to publicly ridicule them (in a nice way of course).

If you don’t have any stories, post a meme or post about something funny you read about online. This ties into posting articles and including text.

People want to be entertained, so be their entertainment of the day.

The End – But Wait, There’s More!

I want you all to go to your Facebook newsfeed and look at the first 5 posts from your friends (not pages). Who out of your friends gets more likes and comments and why? Did they post a photo? Did they have a short post? Was it a selfie of a female friend? Did your mate post a funny story from his day? Whatever it was, let me know in the comments.

For me this is what I found:

“That moment when…” post – 4 likes

A boy posted a funny photo of himself – 17 likes, 13 comments

A girl posted a photo with little description – 0 likes

A girl posted a status update on her job acceptance – 17 likes, 2 comments

A boy posted an emotional status –  4 comments

As you can see, the funny photo and the story-like status update received the most attention. My mini study is too small though so what about your feed? What did you see? Let me know what else you do to get more likes on your posts.

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20 thoughts on “5 Ways to Get More Likes and Comments on Your Personal Facebook’s Posts

  1. I found:

    A girl posting a video of her singing – 65 likes

    A girl’s post/photo on her 4th year marriage anniversary – 90 likes

    A girl’s status on seeing a fox outside her house – 7 likes

    A boy’s status saying “SHIVERING FROM EXCITEMENT” – 1 like

    A guy’s funny video on his friend – 17 likes

    Liked by 1 person

  2. Facebook is just being so smart, it help you to choose what you wanna see, such as the news feed of the person that you always look at, the ads that you have liked before.
    and i found that it is interesting that most like girls would get more ” like” than guys, i think this would help company to promote their product if they can attract more girls to “like” them, so as to maximize the possibility for the others to see the ads. what do you think?

    also please have a look on my blog, tell me what you think about my first post

    thank you

    Liked by 1 person

    • moony27 says:

      Thanks so much for the comment! You definitely know what’s going on with Facebook . They’re really changing what you see now. I struggled to find my first 5 posts because it was filled up with groups/pages I continue to like. (Mainly dog pictures)

      That’s so true. Girls do get more likes and comments. Unfair isn’t it? Companies that leverage this are going to be very far ahead, as long as they keep a balance as well. I’ll have to Google if there’s any companies that do this.

      I’ll check out your blog now. 🙂 thanks again for the comment

      Liked by 1 person

    • moony27 says:

      Hi Hilary thanks for the comment. Yes I did! Half the time I was double checking statistic sources. There are so many blogs saying that humans process images 60,000 times faster than text but I couldn’t find a legit study about it. The internet is full of lies :/

      Like

  3. Great read. I got:

    A monash student friend posting to Monash StalkerSpace about the great music in the campus centre convenience store – 211 likes

    A friend posting her official admittance as a lawyer – 112 likes

    A guy updated his cover photo with a funny photo of dogs being chauffeured in a limo – 4 likes

    An annoying food pic post (seriously who still does that?) – 6 likes

    interesting – definitely has me thinking.

    Like

    • moony27 says:

      Thank you Victoria for your post, I appreciate it 🙂
      Whenever people post about getting a new job, there’s always an influx of people. I guess everyone can relate and the more relatable and easy to understand, the more people who engage?
      Haha wow food pics are for Instagram… unless that phase has already passed?
      I’m checking out your blog right now! Thanks again =]
      Edit: I couldn’t find your blog?

      Like

  4. Laura says:

    1. A girl’s funny story about a stranger making a mistake by jumping to false conclusions – 91 likes, 11 comments
    2. A girl sharing a political event with a short description inviting people to come – 4 likes, 1 comment
    3. A guy’s selfie accompanied by a short description about himself feeling good – 39 likes, 16 comments
    4. A girl’s complaint (screenshots of her email to the company) about not receiving a dress from a company – 5 likes, 11 comments
    5. A girl posting an article about doing makeup with robotics (accompanied with a short description and a picture) – 7 likes, 7 comments

    Another golden rule is to know your audience – I find I get the most likes by posting things they agree with or positive things (a pretty selfie as my profile pic, feeling good about myself etc.) Short, funny one-liner statuses are best, especially if they are written about a current event very shortly after the event has occurred. (See: memes).

    Interesting to note how much less people pay attention the longer a status gets, I wonder if there’s a law of diminishing returns in this case? What’s the economics of social media? #econnerd

    Loving your blog though, can’t wait to read more! 🙂

    Like

  5. Thanks so much Laura for the comment! I’m assuming you’re the Laura I knew from my accounting class in Clayton first year?

    I could see why a guy’s selfie would get a lot of attention. I find there’s more girls than guys who take selfies, but I may be wrong there.
    It was interesting that the two girls posts with photos didn’t get more attention. Although they got more comments, which is a level-up from mere ‘Likes’.

    I hadn’t specifically thought about your audience comment before, but I agree completely. That’s a number 1 marketing rule. Posting just after an event occurred is a sure fire way to get attention: e.g https://olivialawrenceblog.wordpress.com/2015/03/17/oreos-brilliant-blackout-move/

    You’re right, the longer the status, the less people pay attention. Interestingly, the ideal length of a tweet is 100 characters but for Facebook it’s 40 characters. https://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science

    You’ll have to do a Masters on the diminishing rate of return of social media engagement as post length increases! 🙂

    Thanks again! Edit: Sorry for the long post :/ haha

    Like

    • Laura says:

      I am indeed that Laura! And long posts are fine, this is wordpress, not twitter or FB! 😛 The format of a website also dictates posting conventions (Facebook is more formal than Tumblr, and Twitter is shorter than both of them – though it’s interesting that people prefer shorter FB posts than tweets; it might have something to do with limited characters on Twitter being perceived as more ‘valuable’ than unlimited ones on Facebook).
      Perhaps I’ll do an Honours thesis on the economics of social media (if that’s not too broad a topic!)
      I can see the reason why girl #4’s dress complaint got more comments than likes – posts that ask questions (that aren’t rhetorical) or generally have a negative problem tend to garner more comments than likes. Articles also provoke more debate in the comments section than a photo (without text) would.
      The Oreo link was really cool! 😀 (oh look, more free positive PR for them, you’re welcome, Oreo Marketing Team!)

      Liked by 1 person

      • Yay, hi Laura :)! I hadn’t thought of the formality of the different channels, but I agree with your insight. The value of character count on twitter sounds legit. Also perhaps people spend more time scrolling through their Facebook newsfeed because it’s full of large photos and videos and distractions, so a short post will catch attention because it’s faster to skim and re-scroll back to. Sort of like a ‘double back’ when you see someone attractive haha. On twitter, every post is quite small so there’s less scrolling perhaps?

        That’s true. Anything that entices an opinion encourages comments any day!

        Haha I freely marketed another girls blog and helped Oreo at the same time.

        Thanks again for commenting =)

        Like

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