Your Addiction is Helping Marketers
Digital marketers are now prying into your personal life.
The TED Talk “The Curly Fry Conundrum: Why social media “likes” say more than you think” by Jennifer Golbeck explains how social media marketers are collecting data about your online activities. For example, they can now infer how smart you are depending on what you ‘Like’ on Facebook. If you like Twilight on Facebook, you may not be that smart (I’m joking! Or am I?).
Marketers around the world have so much data to play with, and it’s all because of your addiction. Although everyone’s addiction will help us in the workplace when we start playing with data, we also need to take a step back from the internet and smell the fresh air so to speak. Follow the example of my sister’s Dalmatian Holly to the right.
Keep reading to find out the real problems with being addicted to the internet and social media.
Problems with Your Addiction to the Internet
1. You’re less connected with your friends and family in real life:
Your addiction to the internet links to less participation in offline activities according to Espinoza and Juvonen’s 2011 study. When you feel bored, you can easily fill up your time by scrolling through your news feed instead of spending that time with your family dog.
Personally, I used to be addicted to the internet from 2008-2011. I played an online role-playing game called Impressive Title and I would easily spend up to 6 hours a day playing this game. When I wasn’t playing the game, I was instant messaging the friends I made from said game.
It was only when I went to Thailand in 2011 that I realized how amazing life can be when you spend time off the internet. All the amazing activities, the enjoyment, the thrill and the connections made with my siblings were much more memorable than this game.
What have you been addicted to? Let me know in the comments?
2. Looking down at your phone is causing you health problems
Did you know looking down at your phone at a 60 degree angle is the same as a 27 kilogram weight on your neck? That’s equal to 10 house bricks on your neck! The more you do this, the more likely your muscles will wear and tear and degenerate. Instead, align your phone horizontally with your face, just how you would sit and stare straight at a computer screen.
3. Your sleep suffers
So apparently looking at screens for too long is bad for our sleep. We all know this, but how many of us actually listen to the advice of shutting off all technology an hour before sleep? The blue light from your iPhone and computer screen limits your body’s production of melatonin – your sleep regulating hormone. You won’t feel as tired as you should and sleep will be more difficult.
I always have this problem of lying in bed and not having sleep come to me. Normally I turn to my iPhone and listen to How Stuff Works podcasts under ‘Stuff Mom Never Told You”. After a while I get tired enough to shut off the two girls voices and go straight to sleep. So clearly I’m naughty and don’t listen to the scientists!
What’s your technique to go to sleep?
How to Still be Connected
1. Set yourself a time to browse social media
Perhaps give yourself 3 times a day you can scroll through your news feed. In the morning, in the afternoon and at night. Limit yourself to 5 minutes as well.
I find that by only using my iPhone, and not my computer for Facebook, I spend less time on Facebook. It is more difficult to load websites on my phone than it is a computer so I can’t be bothered.
2. Use it as a reward
Use a 15 minute social media browse as a reward for finishing your homework, cleaning your room or doing the dishes
Turning on notifications allows you to go about your daily work and not feel the need to constantly refresh your notification list. Whenever I get a personal message, my phone will tell me. I don’t feel the need to refresh my messages on Facebook as much because of this. The same goes for emails too.
Do you agree with this? Or do you leave your notifications off? If I get a message ‘ding’, I finish what I’m doing and then I reply as a reward. Positive reinforcement for the win!
Tell me, I want to know!
1. What have you been addicted to? A specific game? Flappy Bird? A book, a social media platform?
2. How do you help yourself fall asleep? Do you turn off technology or use technology to tire yourself out like me?
3. What are your methods of staying connected but not being addicted to the internet? Do you agree with my methods?
Espinoza, G. and Juvonen, J. (2011), “The pervasiveness, connectedness and intrusiveness of social network sites”,Cyberpsychology, Behavior and Social Networking, Vol. 14 No. 12, pp. 705-709.