I’m going to share with you some amazing formulas to use on Facebook and try right now. Let me know what you find after you’ve read through the steps of using Facebook formulas. 🙂 By the way, this practical tip is called Facebook Graph Search.
After working through Amy Porterfield’s Facebook academy, I’ve learned many useful and practical tips for managing a company’s Facebook page. It’s crazy how much you can learn online without a degree.
I’ve implemented some of the tips and I’m already seeing massive engagement changes on the company page I work for – which is Michelle Rose Fit.
Feel free to give a sneaky like and I’ll love you forever ;P.
So Facebook formulas… what are they? You use them in the search bar on Facebook to find out about your fans and what other pages they like. Can you see the millions of opportunities just popping into your head? Probably not, so keep reading:
Here’s some business opportunities to finding out what your fans also like on Facebook:
- You’ll find each individual person who likes your page or others. You can look at their public bio, learn about them and who they are, what other pages they’re liking and you can get specifics on gender and age too!
- You’ll find out their interests so you can target specific posts to increase engagement – create memes, personal posts or videos. You can find what movies, music, games they like and more.
- You’ll find out your competition. Now it’s a given how that will help you right? You can follow your competition, find out what they post, what gets people most engaged, what products they’re selling etc.
So what are the formulas you say? Just tell me already!
I want you to open another tab and open up Facebook. Of course, knowing you, you already have one open.
Go to the ‘Home’ page and click on the ‘Search Facebook’ bar at the top.
All you have to do is type in these formulas and click enter: (don’t include page names in brackets)
Learn about your fans
- Fans of (your page name) – here a list will pop up of all the fans who like this page. You can type this in for ANY company and get detailed information. If you’re not getting all the information, click ‘See more’ or click the ‘People’ tab at the top.
- People who like (page name) and (your page name)
- Pages liked by males fans of (your page name)
- Pages liked by female fans of (your page name)
- Pages liked by people over the age of 45 who like (your page name)
- Pages liked by women over the age of 25 and who like (page name)
Learn about your fan’s interests
- Pages liked by runners who like (your page name) – change the word runners into any other interests you can think of (e.g swimmers, marketers, shoppers)
- Favorite interests of people who like (your page name)
- Favorite interests of men who live in Australia and who like (page name)
- Groups of people who like (your page name)
- Places in City, Country visited by people who like (page name) (e.g Melbourne, Australia)
- Movies liked by people who like (page name)
- Games played by people who like (page name)
- Favorite music of people who like (page name)
Learn about your competition
- Pages liked by people who like (page name)
- Pages liked by people who like (page name) and (your page name)
Want to know more? Check out this article on Facebook Graph Search.
Let’s Try It!
I tried ‘Favorite interests of men who live in Australia and who like Apple’ and drinking and hugging came up. HOW HILARIOUS! And true perhaps?
I typed in ‘pages liked by shoppers who like Myer’ – QV Melbourne and Luna Park Sydney came up. See right there, Myer could know a potential interest of their fans? They like Luna Park! They could hold events or discounts for Luna Park.
I also tried ‘Pages liked by women over the age of 25 and who like Myer’ and see what came up below:
Lastly, I tried ‘Places in Melbourne, Australia visited by people who like Myer’ and Crown Melbourne and Federation Square were the results. People who like Myer seem to be in the city a lot don’t they?
Now it’s your turn. Let me know what you found out about your favourites pages? What other pages do they like? What are their interests?