How many times a day do you open the Facebook messenger app? Personally, probably 20-30 times. It’s so much cheaper than texting to use the internet to text people through Facebook messenger. Anyone else do this?
Messenger is now second in the ranks below Whatsapp for the most popular messenger app as of March 2015. 600 million users use the app! I’m sure a lot of businesses would love to take advantage of that. Up until now, businesses were in the shadows with regards to this app, but now Zuckerberg is giving more freedom for business.
What will Facebook Messenger for business include?
Website to Messenger Accessibility
When a customer views your website, they can sign up to receive messenger updates from your business. They can also send you messages to form personalized connections.
Send them Business Messages Related to their Purchases
Businesses will be able to send order confirmations and map updates showing where their purchase is in the mailing process. They can also send delivery messages when orders have arrived! How useful!
I hate calling up businesses with support issues. Absolutely hate it! Also long emails can be annoying to navigate. But now businesses will be able to help customers at every step in the process. Accidentally order the wrong book from Amazon? Well they can change your order straight away if you shoot them a message!
How does this change lives for companies? Well it gives us a lot more work to do! Support teams may have to be available 24/7 for customers, which means hiring more people. Might help in Australia to offer more jobs though 😉
How does this help digital marketers? They can send timely offers through messenger and keep their brand top of mind.
If customers have accepted a connection with your business on messenger you can send them notifications straight to their phone by sending them a chat message. They may be having a coffee with their friend, see a notification on their phone, look down and see a message from ‘ASOS’ stating that their order has arrived.
Guess what? That’s a new conversation opening for the friends at the cafe! Your brand can be brought to mind right when it’s needed – when friends are gathered and can talk about you. I think this is such a useful way to blend offline and online lives for businesses wanting to connect with customers.
How will this change digital marketers lives? Will it be useful or a waste of time and money?