What Can We Learn from Kickstarter?

Kickstarter is a crowd funding website for creative projects. We can learn a lot from successful Kickstarter campaigns in our own digital marketing journey. You can imagine how difficult it is to go from $0 to $50,000 to crowd a new product or idea you may have. You can’t just set up the campaign and hope people will find it – you have to market it; show people why you’re different.

Outsideonline.com

Coolest Cooler struggled big time to get funds in the beginning. People weren’t finding them or weren’t interested because they needed a more ‘authoritative’ person to tell them it was a good project.

Ryan Grepper, creator of the Coolest Cooler learned that by reaching out to niche bloggers first, he could slowly climb his way to the top. And he did! He started contacting small blogs, then branched out. For each subsequent blogger, he told them ‘we were featured on this blog’ and that kept going until one day, he got onto the Today Show and became one of the most funded Kickstarter projects!

(c) FuzDesigns

Noke is a bluetooth padlock! Weird, right? You use your smartphone to unlock the lock or to be given permission to unlock the lock. How they climbed their way to fame was by gathering a social media audience early, well before Nokes were ready to be manufactured. Why is this important? They were able to build suspense in their followers every time they shared sneak peeks and little bits of information about Noke’s features.

By the time Noke was ready to be launched, they had a line at their doorstep with money flying everywhere.They made sure they used popular hashtags already trending and asked to participate in podcasts as well as blogs. 

This next example hasn’t become a success yet but I wanted to share it because it personally touched my heart. It is called Help Put Injured Pets Back on all Fours. Click the link to watch the heart-felt video of a disabled dog and how they were able to use 3D Printing to create prosthetic legs so he could run properly again. I happened to donate but I’m not sure if it’ll reach its target. A little hint, my next blog will include my video assignment and it may have something to do with pets.

Personally, any campaign related to animal welfare will turn my head and cause me to get involved. Is this the same for you? What’s a passion of yours that a digital marketer could influence you within seconds?

There are endless examples of successful Kickstarter campaigns out there. I won’t burden you with them all.

But maybe you can help me. Which Kickstarter campaigns do you like/have heard of? Have you ever funded a crowd funding campaign? What else can we learn from these platforms?

Thanks for reading guys! 🙂

Who Cares About Digital Marketing!?

I care about Digital Marketing! But it’s time to move on… Digital Marketing used to be sexy. Just as sexy as the annoying orange below. Well okay he might not be that sexy, but Digital Marketing is.

It’s time to move on from Digital Marketing and start using Experience Marketing. How? Keep reading!

There is a blurred line between our online and offline experiences. We wake up and it’s the first thing we check. Before we sleep, it’s the last thing we check. We close our eyes, try to sleep, but nope, someone sends you a message on Facebook and you have to have a peak. Not only that, our romantic relationships can now begin from social media. Ever heard of Tinder? I know two people who have a successful long-term relationship that began on Tinder. Do you know anyone? Other ways the internet has integrated our offline and online use:

  • Shopping
  • Work-life
  • Eating
  • Even exercising!

The point I’m making is that now more than ever, our mobile, the internet and social media are integrated within our offline lives as well. They affect us. An overlap is occurring between our ‘real life’ and our ‘offline life’.

So it’s bye-bye Digital Marketing and hello experience marketing. Experience Marketing Customers don’t see the distinction between offline and online as much now. It’s all interwoven. It’s no longer viable for a brand to separate customer’s online and offline experiences. Now, marketers need to blur the line between offline and online. They must encourage online and offline experiences together for their customers.

Sky Diving!

Sky Diving! (free image)

For example, Go Pro encourage users to take videos of themselves going on crazy adventures. They get them to share their videos on social media – therefore blurring the lines between online and offline. You video yourself sky diving then you upload it on social media.

Digital Marketers cannot have one model that aims to please everyone. Now, using experience marketing they must know each individual consumer’s needs, wants and preferences and market directly to them. Customers want the digital world to enhance their offline experiences and vice versa. Incogo does a great job at this! How is this done?

Sitecore shows how big data, channel proliferation and technology consolidation are the three main ways to get to know your customers individually. Once you know them individually, you can target specific campaigns directly to them to create experiences.

  • Big data: There is data online every where about your customers. You just need to collect it.

    Collecting Data

    Free Image

  • Channel Proliferation: There are new social media apps and technology made everyday, enabling two-way communication through so many different channels between brands and their customers.
  • Technology Consolidation: Through new technologies, collecting big data from all the new channels popping up is getting easier and easier.

How to Succeed in Experience Marketing: Know Your Customers Expectations After you’ve collected data about your customers you need to analyse it. You need to know your customers expectations so you can reach or exceed them. Once you’ve done this, you know your customers have had a positive experience.

To sum up, there is now a blurring between our offline and online worlds. Everything we do is an experience – whether on social media or at a store. Companies must leverage these experiences with a holistic approach. They need to complete the circle and allow offline and online interactions to occur simultaneously together.

Are you ready for experience marketing?

How to be Connected but not Addicted to Social Media

Your Addiction is Helping Marketers

Digital marketers are now prying into your personal life.

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Holly playing with a toy

The TED Talk “The Curly Fry Conundrum: Why social media “likes” say more than you think” by Jennifer Golbeck explains how social media marketers are collecting data about your online activities. For example, they can now infer how smart you are depending on what you ‘Like’ on Facebook. If you like Twilight on Facebook, you may not be that smart (I’m joking! Or am I?).

Marketers around the world have so much data to play with, and it’s all because of your addiction. Although everyone’s addiction will help us in the workplace when we start playing with data, we also need to take a step back from the internet and smell the fresh air so to speak. Follow the example of my sister’s Dalmatian Holly to the right.

Keep reading to find out the real problems with being addicted to the internet and social media.

Problems with Your Addiction to the Internet

Are you Addicted to Social Media? (c) IFB

Are you Addicted to Social Media? (c) IFB

1. You’re less connected with your friends and family in real life:

Your addiction to the internet links to less participation in offline activities according to Espinoza and Juvonen’s 2011 study. When you feel bored, you can easily fill up your time by scrolling through your news feed instead of spending that time with your family dog.

Personally, I used to be addicted to the internet from 2008-2011. I played an online role-playing game called Impressive Title and I would easily spend up to 6 hours a day playing this game. When I wasn’t playing the game, I was instant messaging the friends I made from said game.

It was only when I went to Thailand in 2011 that I realized how amazing life can be when you spend time off the internet. All the amazing activities, the enjoyment, the thrill and the connections made with my siblings were much more memorable than this game.

What have you been addicted to? Let me know in the comments?

2. Looking down at your phone is causing you health problems

(c) Ed Yourdon

(c) Ed Yourdon

Did you know looking down at your phone at a 60 degree angle is the same as a 27 kilogram weight on your neck? That’s equal to 10 house bricks on your neck! The more you do this, the more likely your muscles will wear and tear and degenerate. Instead, align your phone horizontally with your face, just how you would sit and stare straight at a computer screen.

3. Your sleep suffers

So apparently looking at screens for too long is bad for our sleep. We all know this, but how many of us actually listen to the advice of shutting off all technology an hour before sleep? The blue light from your iPhone and computer screen limits your body’s production of melatonin – your sleep regulating hormone. You won’t feel as tired as you should and sleep will be more difficult.

I always have this problem of lying in bed and not having sleep come to me. Normally I turn to my iPhone and listen to How Stuff Works podcasts under ‘Stuff Mom Never Told You”. After a while I get tired enough to shut off the two girls voices and go straight to sleep. So clearly I’m naughty and don’t listen to the scientists!

What’s your technique to go to sleep?

How to Still be Connected

1. Set yourself a time to browse social media

Do you set yourself a time to use social media?

Do you set yourself a time to use social media?

Perhaps give yourself 3 times a day you can scroll through your news feed. In the morning, in the afternoon and at night. Limit yourself to 5 minutes as well.

I find that by only using my iPhone, and not my computer for Facebook, I spend less time on Facebook. It is more difficult to load websites on my phone than it is a computer so I can’t be bothered.

2. Use it as a reward

Use a 15 minute social media browse as a reward for finishing your homework, cleaning your room or doing the dishes

3. Turn ON notificationsmail

Turning on notifications allows you to go about your daily work and not feel the need to constantly refresh your notification list. Whenever I get a personal message, my phone will tell me. I don’t feel the need to refresh my messages on Facebook as much because of this. The same goes for emails too.

Do you agree with this? Or do you leave your notifications off? If I get a message ‘ding’, I finish what I’m doing and then I reply as a reward. Positive reinforcement for the win!

Tell me, I want to know!

1. What have you been addicted to? A specific game? Flappy Bird? A book, a social media platform?

2. How do you help yourself fall asleep? Do you turn off technology or use technology to tire yourself out like me?

3. What are your methods of staying connected but not being addicted to the internet? Do you agree with my methods?

References:

Espinoza, G. and Juvonen, J. (2011), “The pervasiveness, connectedness and intrusiveness of social network sites”,Cyberpsychology, Behavior and Social Networking, Vol. 14 No. 12, pp. 705-709.

5 Ways to Get More Likes and Comments on Your Personal Facebook’s Posts

Facebook-likeYou may be wondering why (as a future digital marketer) you need to be popular on your personal Facebook profile. Well it’s not about popularity, it’s about practice.

Let’s say in the future you’re sitting at the desk of your new social media marketing job with a company’s Facebook page starring back at you and the text cursor blinking on and off. What are you supposed to do?

If you read my blog, you’ll realize if you practice marketing yourself on your personal Facebook profile with friends and family, you can apply similar knowledge to a Facebook company’s page. As the old saying goes, practice makes perfect.

Let’s jump in the deep end and start with the first tip to get those like-clicks pumping.

1. Ask For People’s Advice to Encourage Comments

Most people like to help others. If you’re thinking ‘no I don’t’ then you’re a cruel human being.

If you ask questions on Facebook, you’re bound to get responses. Example posts:

“Hey guys, my imessage suddenly stopped working on my iPhone. Does anyone know how to fix this? I need to text people… NOW!”

“What websites do you use to watch tv shows for free online? I need a website to catch up on The Vampire Diaries!”

“HELP! Does anyone know where Where’s Wally went??”

more-engaging-Facebook-page-questions-2

(c) HubSpot

Okay you get the point…

Ask questions! Be interactive and welcome advice. My turn – what have you asked your Facebook friends advice for? Did you get a lot of responses?

A study found that questions starting with ‘Should’ or ‘Would’ had more comments than those starting with ‘How’ and ‘Why’. This is probably because the former question starters require ‘yes/no’ answers and the latter require a bit more thought and writing. Clearly, we’re all lazy and it’s not just me.

2. Post Photos

facebook-engagement-metrics-hubspot-resized-600

(c) Hubspot

This is an obvious one. But statistically, a post with a photo gets 39% more interaction than a post without a photo. You will receive a whopping 53% more likes and 104% more comments with a photo.

Don’t just post photos though, you should include text as well to increase comprehension. Photos help with recognition and memory but text improves understanding. By including both photos and text, your friends are more likely to remember your post and understand it.

3. When Posting a Link to an Article…

Don’t just CTRL C + CTRL V the link and bam – post it. You need to write a short sentence about what the article is about or your opinion on the article. From personal experience, I will scroll pass your link if you don’t write something because I’m lazy. I’m sure you are too.

4. Write Short Posts

more-engaging-Facebook-page-track-social-short-posts

(c) Track Social

Track Social found that the shorter the Facebook post, the more engagement from others. As you can see from the graph of their study of 100 well known brands, a post of 0-70 characters received the most attention with likes/comments in the 4,500 mark.

There is a steady decline of engagement until the post reaches 141-231+ characters. Any more increase in characters won’t decrease or increase the engagement level.

So don’t write as much as I have and write short Facebook posts. Have you noticed this from your Facebook newsfeed?

5. Share Funny Stories

People love reading stories. If a creepy man behind the cash register was hitting on you, make a funny post about it. Or if your best friend won’t stop falling in rabbit holes while trekking through the forest (aka, my sister), then feel free to publicly ridicule them (in a nice way of course).

If you don’t have any stories, post a meme or post about something funny you read about online. This ties into posting articles and including text.

People want to be entertained, so be their entertainment of the day.

The End – But Wait, There’s More!

I want you all to go to your Facebook newsfeed and look at the first 5 posts from your friends (not pages). Who out of your friends gets more likes and comments and why? Did they post a photo? Did they have a short post? Was it a selfie of a female friend? Did your mate post a funny story from his day? Whatever it was, let me know in the comments.

For me this is what I found:

“That moment when…” post – 4 likes

A boy posted a funny photo of himself – 17 likes, 13 comments

A girl posted a photo with little description – 0 likes

A girl posted a status update on her job acceptance – 17 likes, 2 comments

A boy posted an emotional status –  4 comments

As you can see, the funny photo and the story-like status update received the most attention. My mini study is too small though so what about your feed? What did you see? Let me know what else you do to get more likes on your posts.

Welcome to my blog

Hi everybody! (Hi Dr Nick). Please ignore that terrible joke while I quickly move on to introduce myself. I’m Meagan and I study Bachelor of Business (Marketing) / Arts at Caulfield Campus. Welcome to my blog MeagsChat where I’ll discuss all sorts of things about digital marketing.

You’ll find here digital marketing trends, latest news, my strong opinions (hopefully backed up by evidence!) and much more. Stay tuned for my first blog post 🙂