Kickstarter is a crowd funding website for creative projects. We can learn a lot from successful Kickstarter campaigns in our own digital marketing journey. You can imagine how difficult it is to go from $0 to $50,000 to crowd a new product or idea you may have. You can’t just set up the campaign and hope people will find it – you have to market it; show people why you’re different.
Coolest Cooler struggled big time to get funds in the beginning. People weren’t finding them or weren’t interested because they needed a more ‘authoritative’ person to tell them it was a good project.
Ryan Grepper, creator of the Coolest Cooler learned that by reaching out to niche bloggers first, he could slowly climb his way to the top. And he did! He started contacting small blogs, then branched out. For each subsequent blogger, he told them ‘we were featured on this blog’ and that kept going until one day, he got onto the Today Show and became one of the most funded Kickstarter projects!
Noke is a bluetooth padlock! Weird, right? You use your smartphone to unlock the lock or to be given permission to unlock the lock. How they climbed their way to fame was by gathering a social media audience early, well before Nokes were ready to be manufactured. Why is this important? They were able to build suspense in their followers every time they shared sneak peeks and little bits of information about Noke’s features.
By the time Noke was ready to be launched, they had a line at their doorstep with money flying everywhere.They made sure they used popular hashtags already trending and asked to participate in podcasts as well as blogs.
This next example hasn’t become a success yet but I wanted to share it because it personally touched my heart. It is called Help Put Injured Pets Back on all Fours. Click the link to watch the heart-felt video of a disabled dog and how they were able to use 3D Printing to create prosthetic legs so he could run properly again. I happened to donate but I’m not sure if it’ll reach its target. A little hint, my next blog will include my video assignment and it may have something to do with pets.
Personally, any campaign related to animal welfare will turn my head and cause me to get involved. Is this the same for you? What’s a passion of yours that a digital marketer could influence you within seconds?
There are endless examples of successful Kickstarter campaigns out there. I won’t burden you with them all.
But maybe you can help me. Which Kickstarter campaigns do you like/have heard of? Have you ever funded a crowd funding campaign? What else can we learn from these platforms?
Thanks for reading guys! 🙂