Last week I talked about a horrible Facebook ad journey I took. This week I’m going to share how I actually made a mistake with Facebook ads. It’s not as easy as it looks!
For the past week or so I’ve been trying to create Facebook ads for a lady I work with (see picture above – that’s her!). It was a long learning curve and very new to me. I want to share with you what I learned and how to not make the same mistake I did!
Michelle has released a free 7 day fitness and diet challenge and I’m helping her promote it. We started using Facebook ads and I wrote the ad copy and audience targeting while she created the beautiful images.
Once you create an ad, Facebook has to approve it first. I’d made two ads but one of them kept being declined. I read and read through the Facebook Ad Guidelines but I couldn’t figure out what was wrong! We had no vulgar content, no mention of alcohol and we weren’t being rude. What was wrong? A bit further down I’ll show you the first 2 sentences of the ad I made.
I emailed Facebook and they sent a very nice reply. Read it below:
Thanks for writing in. I’m here to help.
Your ad wasn’t approved because it doesn’t follow our language policies. We’ve found that people dislike ads that directly address them or their personal characteristics (ex: age, gender, race).
Ads should not single out individuals or degrade people. We don’t accept language like “Are you fat?”, “Wanna join me?” and the like. Instead, text must present realistic and accurate information in a neutral or positive way and should not have any direct attribution to people.
Please make the necessary edits and recreate your posts. If it’s an ad created from the create flow, you can edit it in your ads manager.
My ad started like this:
“Can’t lose those last 2 pounds? Has the scale stopped moving? You need my FREE 7 day–” (etc.)
Aha, so I figured out what was wrong! You’re not allowed to mention any personal attributes to people. I thought this made it more difficult because for dieting and weight loss you want to evoke an EMOTIONAL response in people. But hey, it’s Facebook’s rules! I’ve changed the ad and hopefully it gets approved. I’ll let you know how it goes 🙂
Have you ever tried using Facebook ads? How did it go?
Do you have any experience writing ad copy?
Have any suggestions for me of books I could read about writing ad copy?
Man, I wish University taught us this!
If you want more information about Facebook Ads, check out this blog here!