How to Increase Your Twitter Followers

While working for Study My Way, I’ve tried to find ways to increase their Twitter following. They provide a University course search and useful information about studying and University life. Naturally, their target audience is University students.

I’ve found a great way to increase your Twitter following so you can get retweeted, followed and favourited every day!

What do you have to do?

Instead of simply posting Tweets each day, you need to have a conversation with your audience. Basically, you have to find them!

How do you do it?

To do that, you have to consider what they might be tweeting about that relates to your business. In my case, I found that students use the hashtag #study #procrastination and #motivation a lot. I also found people tweeting about their future career paths, such as, ‘I can’t wait to be a #nurse‘.

I search for those tags and reply to the people saying, ‘You can do it!’ or ‘Here this might help you’ (and send them to an article on our website). Naturally, people get excited when a company talks to them! They retweet you and favourite your responses.

Then the followers start pouring in after that.

Let me know in the comments what company you’re helping and I can see if I can recommend some search terms.

How do you increase your Twitter following?

The Mistake I made with Facebook Ads

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Last week I talked about a horrible Facebook ad journey I took. This week I’m going to share how I actually made a mistake with Facebook ads. It’s not as easy as it looks!

For the past week or so I’ve been trying to create Facebook ads for a lady I work with (see picture above – that’s her!). It was a long learning curve and very new to me. I want to share with you what I learned and how to not make the same mistake I did!

Michelle has released a free 7 day fitness and diet challenge and I’m helping her promote it. We started using Facebook ads and I wrote the ad copy and audience targeting while she created the beautiful images.

Once you create an ad, Facebook has to approve it first. I’d made two ads but one of them kept being declined. I read and read through the Facebook Ad Guidelines but I couldn’t figure out what was wrong! We had no vulgar content, no mention of alcohol and we weren’t being rude. What was wrong? A bit further down I’ll show you the first 2 sentences of the ad I made.

I emailed Facebook and they sent a very nice reply. Read it below:

Thanks for writing in. I’m here to help.

Your ad wasn’t approved because it doesn’t follow our language policies. We’ve found that people dislike ads that directly address them or their personal characteristics (ex: age, gender, race).

Ads should not single out individuals or degrade people. We don’t accept language like “Are you fat?”, “Wanna join me?” and the like. Instead, text must present realistic and accurate information in a neutral or positive way and should not have any direct attribution to people.

Please make the necessary edits and recreate your posts. If it’s an ad created from the create flow, you can edit it in your ads manager.

My ad started like this:

“Can’t lose those last 2 pounds? Has the scale stopped moving? You need my FREE 7 day–” (etc.)

Aha, so I figured out what was wrong! You’re not allowed to mention any personal attributes to people. I thought this made it more difficult because for dieting and weight loss you want to evoke an EMOTIONAL response in people. But hey, it’s Facebook’s rules! I’ve changed the ad and hopefully it gets approved. I’ll let you know how it goes 🙂

Have you ever tried using Facebook ads? How did it go?

Do you have any experience writing ad copy?

Have any suggestions for me of books I could read about writing ad copy?

Man, I wish University taught us this!

If you want more information about Facebook Ads, check out this blog here!

Are you using Facebook Formulas? You Better Be!

I’m going to share with you some amazing formulas to use on Facebook and try right now. Let me know what you find after you’ve read through the steps of using Facebook formulas. 🙂 By the way, this practical tip is called Facebook Graph Search.

After working through Amy Porterfield’s Facebook academy, I’ve learned many useful and practical tips for managing a company’s Facebook page. It’s crazy how much you can learn online without a degree.

I’ve implemented some of the tips and I’m already seeing massive engagement changes on the company page I work for – which is Michelle Rose Fit. Feel free to give a sneaky like and I’ll love you forever ;P.

So Facebook formulas… what are they? You use them in the search bar on Facebook to find out about your fans and what other pages they like. Can you see the millions of opportunities just popping into your head? Probably not, so keep reading:

Here’s some business opportunities to finding out what your fans also like on Facebook:

  • You’ll find each individual person who likes your page or others. You can look at their public bio, learn about them and who they are, what other pages they’re liking and you can get specifics on gender and age too!
  • You’ll find out their interests so you can target specific posts to increase engagement – create memes, personal posts or videos. You can find what movies, music, games they like and more.
  • You’ll find out your competition. Now it’s a given how that will help you right? You can follow your competition, find out what they post, what gets people most engaged, what products they’re selling etc.

So what are the formulas you say? Just tell me already!

The Formulas

I want you to open another tab and open up Facebook. Of course, knowing you, you already have one open.

Go to the ‘Home’ page and click on the ‘Search Facebook’ bar at the top.

search bar

All you have to do is type in these formulas and click enter: (don’t include page names in brackets)

Learn about your fans

  • Fans of (your page name) – here a list will pop up of all the fans who like this page. You can type this in for ANY company and get detailed information. If you’re not getting all the information, click ‘See more’ or click the ‘People’ tab at the top.
  • People who like (page name) and (your page name)
  • Pages liked by males fans of (your page name)
  • Pages liked by female fans of (your page name)
  • Pages liked by people over the age of 45 who like (your page name)
  • Pages liked by women over the age of 25 and who like (page name)

Learn about your fan’s interests

  • Pages liked by runners who like (your page name) – change the word runners into any other interests you can think of (e.g swimmers, marketers, shoppers)
  • Favorite interests of people who like (your page name)
  • Favorite interests of men who live in Australia and who like (page name)
  • Groups of people who like (your page name)
  • Places in City, Country visited by people who like (page name) (e.g Melbourne, Australia)
  • Movies liked by people who like (page name)
  • Games played by people who like (page name)
  • Favorite music of people who like (page name)

Learn about your competition

  • Pages liked by people who like (page name)
  • Pages liked by people who like (page name) and (your page name)

Want to know more? Check out this article on Facebook Graph Search.

Let’s Try It!

I tried ‘Favorite interests of men who live in Australia and who like Apple’ and drinking and hugging came up. HOW HILARIOUS! And true perhaps?

men who like apple

I typed in ‘pages liked by shoppers who like Myer’QV Melbourne and Luna Park Sydney came up. See right there, Myer could know a potential interest of their fans? They like Luna Park! They could hold events or discounts for Luna Park.

shoppers

I also tried ‘Pages liked by women over the age of 25 and who like Myer’ and see what came up below:

25 and myer

Lastly, I tried ‘Places in Melbourne, Australia visited by people who like Myer’ and Crown Melbourne and Federation Square were the results. People who like Myer seem to be in the city a lot don’t they?

australia visited

Now it’s your turn. Let me know what you found out about your favourites pages? What other pages do they like? What are their interests? 

What Can We Learn from Kickstarter?

Kickstarter is a crowd funding website for creative projects. We can learn a lot from successful Kickstarter campaigns in our own digital marketing journey. You can imagine how difficult it is to go from $0 to $50,000 to crowd a new product or idea you may have. You can’t just set up the campaign and hope people will find it – you have to market it; show people why you’re different.

Outsideonline.com

Coolest Cooler struggled big time to get funds in the beginning. People weren’t finding them or weren’t interested because they needed a more ‘authoritative’ person to tell them it was a good project.

Ryan Grepper, creator of the Coolest Cooler learned that by reaching out to niche bloggers first, he could slowly climb his way to the top. And he did! He started contacting small blogs, then branched out. For each subsequent blogger, he told them ‘we were featured on this blog’ and that kept going until one day, he got onto the Today Show and became one of the most funded Kickstarter projects!

(c) FuzDesigns

Noke is a bluetooth padlock! Weird, right? You use your smartphone to unlock the lock or to be given permission to unlock the lock. How they climbed their way to fame was by gathering a social media audience early, well before Nokes were ready to be manufactured. Why is this important? They were able to build suspense in their followers every time they shared sneak peeks and little bits of information about Noke’s features.

By the time Noke was ready to be launched, they had a line at their doorstep with money flying everywhere.They made sure they used popular hashtags already trending and asked to participate in podcasts as well as blogs. 

This next example hasn’t become a success yet but I wanted to share it because it personally touched my heart. It is called Help Put Injured Pets Back on all Fours. Click the link to watch the heart-felt video of a disabled dog and how they were able to use 3D Printing to create prosthetic legs so he could run properly again. I happened to donate but I’m not sure if it’ll reach its target. A little hint, my next blog will include my video assignment and it may have something to do with pets.

Personally, any campaign related to animal welfare will turn my head and cause me to get involved. Is this the same for you? What’s a passion of yours that a digital marketer could influence you within seconds?

There are endless examples of successful Kickstarter campaigns out there. I won’t burden you with them all.

But maybe you can help me. Which Kickstarter campaigns do you like/have heard of? Have you ever funded a crowd funding campaign? What else can we learn from these platforms?

Thanks for reading guys! 🙂

5 Ways to Get More Likes and Comments on Your Personal Facebook’s Posts

Facebook-likeYou may be wondering why (as a future digital marketer) you need to be popular on your personal Facebook profile. Well it’s not about popularity, it’s about practice.

Let’s say in the future you’re sitting at the desk of your new social media marketing job with a company’s Facebook page starring back at you and the text cursor blinking on and off. What are you supposed to do?

If you read my blog, you’ll realize if you practice marketing yourself on your personal Facebook profile with friends and family, you can apply similar knowledge to a Facebook company’s page. As the old saying goes, practice makes perfect.

Let’s jump in the deep end and start with the first tip to get those like-clicks pumping.

1. Ask For People’s Advice to Encourage Comments

Most people like to help others. If you’re thinking ‘no I don’t’ then you’re a cruel human being.

If you ask questions on Facebook, you’re bound to get responses. Example posts:

“Hey guys, my imessage suddenly stopped working on my iPhone. Does anyone know how to fix this? I need to text people… NOW!”

“What websites do you use to watch tv shows for free online? I need a website to catch up on The Vampire Diaries!”

“HELP! Does anyone know where Where’s Wally went??”

more-engaging-Facebook-page-questions-2

(c) HubSpot

Okay you get the point…

Ask questions! Be interactive and welcome advice. My turn – what have you asked your Facebook friends advice for? Did you get a lot of responses?

A study found that questions starting with ‘Should’ or ‘Would’ had more comments than those starting with ‘How’ and ‘Why’. This is probably because the former question starters require ‘yes/no’ answers and the latter require a bit more thought and writing. Clearly, we’re all lazy and it’s not just me.

2. Post Photos

facebook-engagement-metrics-hubspot-resized-600

(c) Hubspot

This is an obvious one. But statistically, a post with a photo gets 39% more interaction than a post without a photo. You will receive a whopping 53% more likes and 104% more comments with a photo.

Don’t just post photos though, you should include text as well to increase comprehension. Photos help with recognition and memory but text improves understanding. By including both photos and text, your friends are more likely to remember your post and understand it.

3. When Posting a Link to an Article…

Don’t just CTRL C + CTRL V the link and bam – post it. You need to write a short sentence about what the article is about or your opinion on the article. From personal experience, I will scroll pass your link if you don’t write something because I’m lazy. I’m sure you are too.

4. Write Short Posts

more-engaging-Facebook-page-track-social-short-posts

(c) Track Social

Track Social found that the shorter the Facebook post, the more engagement from others. As you can see from the graph of their study of 100 well known brands, a post of 0-70 characters received the most attention with likes/comments in the 4,500 mark.

There is a steady decline of engagement until the post reaches 141-231+ characters. Any more increase in characters won’t decrease or increase the engagement level.

So don’t write as much as I have and write short Facebook posts. Have you noticed this from your Facebook newsfeed?

5. Share Funny Stories

People love reading stories. If a creepy man behind the cash register was hitting on you, make a funny post about it. Or if your best friend won’t stop falling in rabbit holes while trekking through the forest (aka, my sister), then feel free to publicly ridicule them (in a nice way of course).

If you don’t have any stories, post a meme or post about something funny you read about online. This ties into posting articles and including text.

People want to be entertained, so be their entertainment of the day.

The End – But Wait, There’s More!

I want you all to go to your Facebook newsfeed and look at the first 5 posts from your friends (not pages). Who out of your friends gets more likes and comments and why? Did they post a photo? Did they have a short post? Was it a selfie of a female friend? Did your mate post a funny story from his day? Whatever it was, let me know in the comments.

For me this is what I found:

“That moment when…” post – 4 likes

A boy posted a funny photo of himself – 17 likes, 13 comments

A girl posted a photo with little description – 0 likes

A girl posted a status update on her job acceptance – 17 likes, 2 comments

A boy posted an emotional status –  4 comments

As you can see, the funny photo and the story-like status update received the most attention. My mini study is too small though so what about your feed? What did you see? Let me know what else you do to get more likes on your posts.