How to Increase Your Twitter Followers

While working for Study My Way, I’ve tried to find ways to increase their Twitter following. They provide a University course search and useful information about studying and University life. Naturally, their target audience is University students.

I’ve found a great way to increase your Twitter following so you can get retweeted, followed and favourited every day!

What do you have to do?

Instead of simply posting Tweets each day, you need to have a conversation with your audience. Basically, you have to find them!

How do you do it?

To do that, you have to consider what they might be tweeting about that relates to your business. In my case, I found that students use the hashtag #study #procrastination and #motivation a lot. I also found people tweeting about their future career paths, such as, ‘I can’t wait to be a #nurse‘.

I search for those tags and reply to the people saying, ‘You can do it!’ or ‘Here this might help you’ (and send them to an article on our website). Naturally, people get excited when a company talks to them! They retweet you and favourite your responses.

Then the followers start pouring in after that.

Let me know in the comments what company you’re helping and I can see if I can recommend some search terms.

How do you increase your Twitter following?

The Mistake I made with Facebook Ads

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Last week I talked about a horrible Facebook ad journey I took. This week I’m going to share how I actually made a mistake with Facebook ads. It’s not as easy as it looks!

For the past week or so I’ve been trying to create Facebook ads for a lady I work with (see picture above – that’s her!). It was a long learning curve and very new to me. I want to share with you what I learned and how to not make the same mistake I did!

Michelle has released a free 7 day fitness and diet challenge and I’m helping her promote it. We started using Facebook ads and I wrote the ad copy and audience targeting while she created the beautiful images.

Once you create an ad, Facebook has to approve it first. I’d made two ads but one of them kept being declined. I read and read through the Facebook Ad Guidelines but I couldn’t figure out what was wrong! We had no vulgar content, no mention of alcohol and we weren’t being rude. What was wrong? A bit further down I’ll show you the first 2 sentences of the ad I made.

I emailed Facebook and they sent a very nice reply. Read it below:

Thanks for writing in. I’m here to help.

Your ad wasn’t approved because it doesn’t follow our language policies. We’ve found that people dislike ads that directly address them or their personal characteristics (ex: age, gender, race).

Ads should not single out individuals or degrade people. We don’t accept language like “Are you fat?”, “Wanna join me?” and the like. Instead, text must present realistic and accurate information in a neutral or positive way and should not have any direct attribution to people.

Please make the necessary edits and recreate your posts. If it’s an ad created from the create flow, you can edit it in your ads manager.

My ad started like this:

“Can’t lose those last 2 pounds? Has the scale stopped moving? You need my FREE 7 day–” (etc.)

Aha, so I figured out what was wrong! You’re not allowed to mention any personal attributes to people. I thought this made it more difficult because for dieting and weight loss you want to evoke an EMOTIONAL response in people. But hey, it’s Facebook’s rules! I’ve changed the ad and hopefully it gets approved. I’ll let you know how it goes 🙂

Have you ever tried using Facebook ads? How did it go?

Do you have any experience writing ad copy?

Have any suggestions for me of books I could read about writing ad copy?

Man, I wish University taught us this!

If you want more information about Facebook Ads, check out this blog here!

1 Quick Tip to Create Eye-Catching Pins on Pinterest

Pinterest is a social media platform for sharing images and organising them into categories. It’s sort of like the those teenage Dolly posters you used to have plastered all over your room. The pictures of Jensen Ackles from Supernatural or maybe even Robert Pattinson from Twilight (please no!). Except without having the images randomly all over your room, they would be under categories of ‘hot guys’, ‘quotes’ or ‘friends’. You can do all this on Pinterest but that’s for your personal account. You do not post those images on a business Pinterest account. Don’t do it! (or else…)

Currently in Australia there aren’t too many people using Pinterest. There are only around 350,000 unique users down under. See more stats here. However if (like me) your target audience is in America, aged 35-54, then have I got a golden nugget of a social media platform for you!

What’s the Best Type of Image for Pinterest?

I’ve done the research for you from a Pinterest academy called Pinfinity so never fear, I know what I’m talking about this time. Don’t always listen to me.

The best type of images to use on Pinterest are long, skinny ones. See below.

Long skinny images

See how much the image on the right that I highlighted stands out? I won’t get into the details but if you want to know why long skinny images get the most eye balls and clicks, click here.

How to Create LONG, SKINNY Images using Picmonkey.com

Picmonkey is FREE and so easy to use for creating images for Pinterest. I highly recommend it!

I’ll show you step by step how to create an image for Pinterest using some images for Michelle Rose Fit (the business I’m a social media manager for).

1. After you click here to go to their website, click on the Collage icon at the top. See below!

Collage

2. A pop up of your documents will appear. You need to select some images to use.

2. Click the button on the left side of your screen with the collage icon. And then click ‘ducks in a row’ – I chose the one with three images side by side.

ducks in row

3. Next click the rotating arrow to make the image long and skinny!

arrow

4. Click and drag the images you want to use in your picture. In my case I decided to only use 2 images so I clicked the ‘x’ button to get rid of a square.

drag

5. Position your cursor on any edge of your image to drag and stretch the picture.

move

6. Click edit to add text. Note: Once you go to the edit stage, you cannot go back and change your image! So annoying, I know.

edit

7. Click add text (wow so simple!) Then double click on the textbox that appears to type in your text. Click and highlight the text to change colour. And use the edges to drag and move the size around. If you want to move the text around, simply click off the text box then hover and click on the text to drag around.

add text

My finished product!

new years blog

Will you use Picmonkey now? What other Pinterest tips do you have? I’d like to know how to make that amazing infographic in the first image I posted. Any tips for me?

Are you using Facebook Formulas? You Better Be!

I’m going to share with you some amazing formulas to use on Facebook and try right now. Let me know what you find after you’ve read through the steps of using Facebook formulas. 🙂 By the way, this practical tip is called Facebook Graph Search.

After working through Amy Porterfield’s Facebook academy, I’ve learned many useful and practical tips for managing a company’s Facebook page. It’s crazy how much you can learn online without a degree.

I’ve implemented some of the tips and I’m already seeing massive engagement changes on the company page I work for – which is Michelle Rose Fit. Feel free to give a sneaky like and I’ll love you forever ;P.

So Facebook formulas… what are they? You use them in the search bar on Facebook to find out about your fans and what other pages they like. Can you see the millions of opportunities just popping into your head? Probably not, so keep reading:

Here’s some business opportunities to finding out what your fans also like on Facebook:

  • You’ll find each individual person who likes your page or others. You can look at their public bio, learn about them and who they are, what other pages they’re liking and you can get specifics on gender and age too!
  • You’ll find out their interests so you can target specific posts to increase engagement – create memes, personal posts or videos. You can find what movies, music, games they like and more.
  • You’ll find out your competition. Now it’s a given how that will help you right? You can follow your competition, find out what they post, what gets people most engaged, what products they’re selling etc.

So what are the formulas you say? Just tell me already!

The Formulas

I want you to open another tab and open up Facebook. Of course, knowing you, you already have one open.

Go to the ‘Home’ page and click on the ‘Search Facebook’ bar at the top.

search bar

All you have to do is type in these formulas and click enter: (don’t include page names in brackets)

Learn about your fans

  • Fans of (your page name) – here a list will pop up of all the fans who like this page. You can type this in for ANY company and get detailed information. If you’re not getting all the information, click ‘See more’ or click the ‘People’ tab at the top.
  • People who like (page name) and (your page name)
  • Pages liked by males fans of (your page name)
  • Pages liked by female fans of (your page name)
  • Pages liked by people over the age of 45 who like (your page name)
  • Pages liked by women over the age of 25 and who like (page name)

Learn about your fan’s interests

  • Pages liked by runners who like (your page name) – change the word runners into any other interests you can think of (e.g swimmers, marketers, shoppers)
  • Favorite interests of people who like (your page name)
  • Favorite interests of men who live in Australia and who like (page name)
  • Groups of people who like (your page name)
  • Places in City, Country visited by people who like (page name) (e.g Melbourne, Australia)
  • Movies liked by people who like (page name)
  • Games played by people who like (page name)
  • Favorite music of people who like (page name)

Learn about your competition

  • Pages liked by people who like (page name)
  • Pages liked by people who like (page name) and (your page name)

Want to know more? Check out this article on Facebook Graph Search.

Let’s Try It!

I tried ‘Favorite interests of men who live in Australia and who like Apple’ and drinking and hugging came up. HOW HILARIOUS! And true perhaps?

men who like apple

I typed in ‘pages liked by shoppers who like Myer’QV Melbourne and Luna Park Sydney came up. See right there, Myer could know a potential interest of their fans? They like Luna Park! They could hold events or discounts for Luna Park.

shoppers

I also tried ‘Pages liked by women over the age of 25 and who like Myer’ and see what came up below:

25 and myer

Lastly, I tried ‘Places in Melbourne, Australia visited by people who like Myer’ and Crown Melbourne and Federation Square were the results. People who like Myer seem to be in the city a lot don’t they?

australia visited

Now it’s your turn. Let me know what you found out about your favourites pages? What other pages do they like? What are their interests? 

How to be Connected but not Addicted to Social Media

Your Addiction is Helping Marketers

Digital marketers are now prying into your personal life.

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Holly playing with a toy

The TED Talk “The Curly Fry Conundrum: Why social media “likes” say more than you think” by Jennifer Golbeck explains how social media marketers are collecting data about your online activities. For example, they can now infer how smart you are depending on what you ‘Like’ on Facebook. If you like Twilight on Facebook, you may not be that smart (I’m joking! Or am I?).

Marketers around the world have so much data to play with, and it’s all because of your addiction. Although everyone’s addiction will help us in the workplace when we start playing with data, we also need to take a step back from the internet and smell the fresh air so to speak. Follow the example of my sister’s Dalmatian Holly to the right.

Keep reading to find out the real problems with being addicted to the internet and social media.

Problems with Your Addiction to the Internet

Are you Addicted to Social Media? (c) IFB

Are you Addicted to Social Media? (c) IFB

1. You’re less connected with your friends and family in real life:

Your addiction to the internet links to less participation in offline activities according to Espinoza and Juvonen’s 2011 study. When you feel bored, you can easily fill up your time by scrolling through your news feed instead of spending that time with your family dog.

Personally, I used to be addicted to the internet from 2008-2011. I played an online role-playing game called Impressive Title and I would easily spend up to 6 hours a day playing this game. When I wasn’t playing the game, I was instant messaging the friends I made from said game.

It was only when I went to Thailand in 2011 that I realized how amazing life can be when you spend time off the internet. All the amazing activities, the enjoyment, the thrill and the connections made with my siblings were much more memorable than this game.

What have you been addicted to? Let me know in the comments?

2. Looking down at your phone is causing you health problems

(c) Ed Yourdon

(c) Ed Yourdon

Did you know looking down at your phone at a 60 degree angle is the same as a 27 kilogram weight on your neck? That’s equal to 10 house bricks on your neck! The more you do this, the more likely your muscles will wear and tear and degenerate. Instead, align your phone horizontally with your face, just how you would sit and stare straight at a computer screen.

3. Your sleep suffers

So apparently looking at screens for too long is bad for our sleep. We all know this, but how many of us actually listen to the advice of shutting off all technology an hour before sleep? The blue light from your iPhone and computer screen limits your body’s production of melatonin – your sleep regulating hormone. You won’t feel as tired as you should and sleep will be more difficult.

I always have this problem of lying in bed and not having sleep come to me. Normally I turn to my iPhone and listen to How Stuff Works podcasts under ‘Stuff Mom Never Told You”. After a while I get tired enough to shut off the two girls voices and go straight to sleep. So clearly I’m naughty and don’t listen to the scientists!

What’s your technique to go to sleep?

How to Still be Connected

1. Set yourself a time to browse social media

Do you set yourself a time to use social media?

Do you set yourself a time to use social media?

Perhaps give yourself 3 times a day you can scroll through your news feed. In the morning, in the afternoon and at night. Limit yourself to 5 minutes as well.

I find that by only using my iPhone, and not my computer for Facebook, I spend less time on Facebook. It is more difficult to load websites on my phone than it is a computer so I can’t be bothered.

2. Use it as a reward

Use a 15 minute social media browse as a reward for finishing your homework, cleaning your room or doing the dishes

3. Turn ON notificationsmail

Turning on notifications allows you to go about your daily work and not feel the need to constantly refresh your notification list. Whenever I get a personal message, my phone will tell me. I don’t feel the need to refresh my messages on Facebook as much because of this. The same goes for emails too.

Do you agree with this? Or do you leave your notifications off? If I get a message ‘ding’, I finish what I’m doing and then I reply as a reward. Positive reinforcement for the win!

Tell me, I want to know!

1. What have you been addicted to? A specific game? Flappy Bird? A book, a social media platform?

2. How do you help yourself fall asleep? Do you turn off technology or use technology to tire yourself out like me?

3. What are your methods of staying connected but not being addicted to the internet? Do you agree with my methods?

References:

Espinoza, G. and Juvonen, J. (2011), “The pervasiveness, connectedness and intrusiveness of social network sites”,Cyberpsychology, Behavior and Social Networking, Vol. 14 No. 12, pp. 705-709.

5 Ways to Get More Likes and Comments on Your Personal Facebook’s Posts

Facebook-likeYou may be wondering why (as a future digital marketer) you need to be popular on your personal Facebook profile. Well it’s not about popularity, it’s about practice.

Let’s say in the future you’re sitting at the desk of your new social media marketing job with a company’s Facebook page starring back at you and the text cursor blinking on and off. What are you supposed to do?

If you read my blog, you’ll realize if you practice marketing yourself on your personal Facebook profile with friends and family, you can apply similar knowledge to a Facebook company’s page. As the old saying goes, practice makes perfect.

Let’s jump in the deep end and start with the first tip to get those like-clicks pumping.

1. Ask For People’s Advice to Encourage Comments

Most people like to help others. If you’re thinking ‘no I don’t’ then you’re a cruel human being.

If you ask questions on Facebook, you’re bound to get responses. Example posts:

“Hey guys, my imessage suddenly stopped working on my iPhone. Does anyone know how to fix this? I need to text people… NOW!”

“What websites do you use to watch tv shows for free online? I need a website to catch up on The Vampire Diaries!”

“HELP! Does anyone know where Where’s Wally went??”

more-engaging-Facebook-page-questions-2

(c) HubSpot

Okay you get the point…

Ask questions! Be interactive and welcome advice. My turn – what have you asked your Facebook friends advice for? Did you get a lot of responses?

A study found that questions starting with ‘Should’ or ‘Would’ had more comments than those starting with ‘How’ and ‘Why’. This is probably because the former question starters require ‘yes/no’ answers and the latter require a bit more thought and writing. Clearly, we’re all lazy and it’s not just me.

2. Post Photos

facebook-engagement-metrics-hubspot-resized-600

(c) Hubspot

This is an obvious one. But statistically, a post with a photo gets 39% more interaction than a post without a photo. You will receive a whopping 53% more likes and 104% more comments with a photo.

Don’t just post photos though, you should include text as well to increase comprehension. Photos help with recognition and memory but text improves understanding. By including both photos and text, your friends are more likely to remember your post and understand it.

3. When Posting a Link to an Article…

Don’t just CTRL C + CTRL V the link and bam – post it. You need to write a short sentence about what the article is about or your opinion on the article. From personal experience, I will scroll pass your link if you don’t write something because I’m lazy. I’m sure you are too.

4. Write Short Posts

more-engaging-Facebook-page-track-social-short-posts

(c) Track Social

Track Social found that the shorter the Facebook post, the more engagement from others. As you can see from the graph of their study of 100 well known brands, a post of 0-70 characters received the most attention with likes/comments in the 4,500 mark.

There is a steady decline of engagement until the post reaches 141-231+ characters. Any more increase in characters won’t decrease or increase the engagement level.

So don’t write as much as I have and write short Facebook posts. Have you noticed this from your Facebook newsfeed?

5. Share Funny Stories

People love reading stories. If a creepy man behind the cash register was hitting on you, make a funny post about it. Or if your best friend won’t stop falling in rabbit holes while trekking through the forest (aka, my sister), then feel free to publicly ridicule them (in a nice way of course).

If you don’t have any stories, post a meme or post about something funny you read about online. This ties into posting articles and including text.

People want to be entertained, so be their entertainment of the day.

The End – But Wait, There’s More!

I want you all to go to your Facebook newsfeed and look at the first 5 posts from your friends (not pages). Who out of your friends gets more likes and comments and why? Did they post a photo? Did they have a short post? Was it a selfie of a female friend? Did your mate post a funny story from his day? Whatever it was, let me know in the comments.

For me this is what I found:

“That moment when…” post – 4 likes

A boy posted a funny photo of himself – 17 likes, 13 comments

A girl posted a photo with little description – 0 likes

A girl posted a status update on her job acceptance – 17 likes, 2 comments

A boy posted an emotional status –  4 comments

As you can see, the funny photo and the story-like status update received the most attention. My mini study is too small though so what about your feed? What did you see? Let me know what else you do to get more likes on your posts.